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Home » News » Apple, Disney, Salesforce: Why are the world’s best companies failing to innovate on the future of work?

Apple, Disney, Salesforce: Why are the world’s best companies failing to innovate on the future of work?

Apple, Disney, Salesforce: Why are the world’s best companies failing to innovate on the future of work?

Apple, Disney, Salesforce: Why are the world’s best companies failing to innovate on the future of work?

Apple, Disney, Salesforce: Why are the world’s best companies failing to innovate on the future of work?

Excerpt from fortune.com

This month, Disney’s CEO Bob Iger demanded that all employees return to the office for at least four days a week. “In a creative business like ours, nothing can replace the ability to connect, observe, and create with peers that comes from being physically together, Iger said.”

Apple’s CEO Tim Cook has expressed a similar sentiment. Cook demanded that employees come to the office at least three days a week because “innovation isn’t always a planned activity. It’s bumping into each other over the course of the day and advancing an idea that you just had. And you really need to be together to do that.”

Marc Benioff, the co-founder and co-CEO of Salesforcerecently sent a company-wide Slack message complaining about the low productivity of recent hires made during the pandemic and asked “Are we not building tribal knowledge with new employees without an office culture?”

Salesforce permits a high degree of flexibility for employees: teams and their leaders make the choice about what kind of work arrangements suit their needs best. But does such flexibility threaten the development and integration of recently hired junior staff and harm their connections to established staff and team culture?

 

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