Excerpt from startup.info

The employment landscape has been changing considerably over the course of the 21^st century, with one emergent pattern being the steady growth in freelancing. According to the Association of Independent Professionals and the Self-Employed (IPSE), the number of freelancers in the UK have grown by 46% between 2008 and 2017 – a number which has increased significantly in recent years.

There are many draws to freelancing. You can schedule your hours, work to your own strengths and seek out work you find personally fulfilling. Freelancing is possible in nearly every industry and has become all the more prescient a career choice in the time of coronavirus – where remote working and control over workload has reduced stress for many.

But freelancing is also hard work. Growing your client base can be difficult, especially for those not well-versed in marketing strategy. If you’re thinking of starting out as a freelancer, the following tips can help you leverage your skills to find success in your field.

Market Yourself

Getting the word out about your services and skills is a must, and there are numerous ways to do it. If you already work with visual media, you can use this to your advantage; design bespoke adverts for yourself, and target them to your client demographic via Google Ads.

Promotional material can go a long way to advertising you as a competent and professional contractor and is accessible even if you don’t have a graphic design degree. You can create a business card using an online template, to provide a sleek looking way to introduce yourself to potential clients. Business cards can also act as impromptu flyers – don’t be afraid to leave a stack in an appropriate venue or location.

 

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