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Extsy.com – a New-Generation Crypto Exchange

Extsy.com is a newly launched crypto exchange aiming to redefine the trading experience with a user-first approach, cutting-edge technology, and a strong focus on education, rewards, and performance. We are building a world-class team of marketers, analysts, educators, and crypto-native builders to help scale our product and reach millions of users globally.

We’re looking for a performance-driven Paid Marketing Specialist with deep experience in running paid campaigns for crypto wallets and exchanges. You should be data-oriented, hands-on with attribution and analytics tools like AppsFlyer, Firebase, and Google Analytics, and comfortable owning the full paid media funnel from discovery to evaluation.

Responsibilities:

• Plan and execute user acquisition campaigns across paid media channels (Search, Display, Programmatic, etc.)
• Evaluate and set up new paid channels from scratch (including budget, targeting, and attribution setup)
• Own channel performance, CAC, ROI, and other key marketing KPIs
• Implement and manage attribution with AppsFlyer or similar
• Track performance using tools like Firebase, GA, and internal dashboards
• Collaborate with content and creative teams on paid creatives and messaging
• Generate weekly/monthly performance reports and propose optimizations

Requirements:

• 3+ years experience in paid marketing roles, ideally in crypto, fintech, or mobile-first apps
• Proven experience with attribution tools (AppsFlyer, Firebase, etc.) and analytics stacks
• Familiarity with setting KPIs, reporting, and performance evaluation
• Data-driven mindset and strong analytical skills
• Bonus: experience running campaigns in emerging markets

Location: Remote | Type: Full-time

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About Us

BOB is the Gateway to Bitcoin DeFi, the easiest and safest way to earn with your Bitcoin. Use native BTC on BOB via BitVM, earn yield from tier 1 DeFi dapps and institutions, and feel safe knowing all assets and transactions are secured by BOB’s unique hybrid model and billions of dollars of staked Bitcoin. BOB currently operates as an Optimistic Rollup on Ethereum with over 500k users, 120 projects, and $200 million in total value secured.

The Role

BOB is seeking a Social Media & Content legend to keep our social channels buzzing and mindshare high, creating and posting a wide variety of content that excites the existing community and encourages new audiences to participate in the ecosystem.

The Social Media & Content Manager will support the BOB Head of Marketing in the development and implementation of the content strategy, including content pillars, channel approach, paid media and measurement. The role encompasses a broad range of responsibilities from monitoring social trends and identifying content opportunities, to managing content creation for BOB and supporting content creation for founder social accounts.

This is a creative role so skills in design and video are required. Experience with AI workflows in these areas are a big plus to support creative testing and experimentation. BOB has in house design and works with a PR agency, but does not use a creative or social media agency.

Excellent English is a must. This role is on the tools, preparing and posting daily content, replying to the community and working with partners for co-marketing opportunities and ecosystem project promotion.

The ideal candidate will have strong blockchain experience in a previous role, preferably with an L1 or L2, plus a deep understanding of the Bitcoin and Ethereum communities and key figures.

The head of marketing is based in the UAE and good timezone overlap will be required. Candidates based in Europe are preferred.

What you will do

• Strategic planning: Considering BOB’s overall brand strategy and narrative, create a cutting edge social strategy, defining the roles of the various social media platforms and KOLs in the media mix, plus content pillars for each key audience group.
• Market knowledge: Keep abreast of emerging web3 trends, new narratives, and interesting competitor activity to identify content opportunities, themes and potential partners or emerging KOLs.
• Content creation: Own the creation of all social media content, including daily heartbeat content and communications plans for product launches, new ecosystem partner announcements and technology updates. This includes copy for posts, visuals, infographics, animations, etc. BOB does not have a creative or social media agency. Creator skills (design, animation, video editing, AI workflows) a large bonus.
• Project management: Create and maintain an advance calendar of activity on all channels to provide a clear forward facing snapshot of planned content and facilitate easy approvals.
• Community growth and activation: Recommend and implement growth techniques to engage new and existing audiences on social channels
• Collaboration: Work closely with the broader marketing and ecosystem team ensure narrative alignment, and build strong relationships with the engineering team to support content creation input.
• Analysis and reporting: Measurement of the performance of social and content activity on all platforms, plus the completion of monthly reports including recommendations for optimization.

Requirements

• Experience: Minimum of 3 years in social media, ideally at a layer 1 or layer 2 blockchain. BOB is a deep technology product so existing blockchain comms experience will be incredibly helpful.
• Channel knowledge: Deep experience of best practices within all key social platforms.
• Crypto Savvy: Demonstrated knowledge of and passion for blockchain technology, cryptocurrencies, and the wider web3 universe. Candidates with experience covering both the Bitcoin and Ethereum ecosystems will likely be favoured.
• Technical appreciation: Ability to talk with engineers/developers and understand the detailed benefits of BOB’s products and protocols to enable quality content creation.
• Collaboration: Experienced at working in cross-functional teams and building strong relationships with stakeholders.
• Communication Mastery: Exceptional writing and verbal communication skills, with the ability to distil complex concepts down and present them clearly. English fluency is a must. Other languages are a bonus.
• Adaptability: Thrive in a fast-paced environment, juggling multiple projects while maintaining good attention to detail.
• Strategic thinker: Proactive in identifying communication opportunities and solving problems, with a keen eye on the latest industry trends.

Benefits

• Research-oriented team
• Solve novel problems
• Stock options
• Remote working
• 30-day vacation
• Allowance for a co-working space
• Yearly retreat

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